EasyPay and AFM Join Forces to Advance Transparency and Digitalization of Armenia's Financial Market

EasyPay and the Armenian Financial Marketplace (AFM) have announced the launch of a strategic partnership aimed at developing transparency and increasing the accessibility of information regarding payment solutions and digital wallets in Armenia. Within the framework of this cooperation, easywallet will become AFM's key partner in the "Payments and Digital Wallets" category.

Starting April 2026, the AFM platform will feature a new thematic section dedicated to electronic wallets: users will be able to access objective reviews, comparisons of terms and tariffs, as well as updates on available features, rates, and marketing promotions from Armenia's leading payment services.

According to AFM data, 29% of all visits to the platform today are already related to searching for information on payment instruments. The platform is recording steady growth in interest toward digital wallets and financial services capable of ensuring the convenience and security of daily rapid transactions. The combined efforts of AFM and EasyPay are aimed at making this market segment more understandable, open, and accessible to every user.

The partnership kicks off in April 2026 and will serve as a step toward forming a culture of trust and financial literacy. EasyPay receives the status of exclusive partner in the "Payments and Digital Wallets" category.

About EasyPay

EasyPay is one of Armenia's leading fintech companies, offering solutions for payments and transfers. Through a network of more than 4 200 terminals and the easywallet app, over 1 000 types of payments are available: utilities, medical, government, and insurance services, loan repayments, ticket purchases, online loans, and much more. Learn more at easypay.am

About AFM

Armenian Financial Marketplace is an independent AI-powered platform that helps residents of Armenia find and compare financial products from all 17 banks and the country's leading fintech companies. Since April 2025, AFM has been regularly updating data and generating ratings across key categories – from loans and deposits to cards, mortgages, and payment instruments. Learn more at afm.am